Slow down to speed up!

low down to speed up!

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When building a business, launching a product, creating a service, or something similar; speed is most often critical. But speed can also cause problems too...

Think about when you're driving and you're running a little late, maybe you're speeding and you can't slow down in time to make your turn or exit the interstate where you should. Now you have to turn around or backtrack in some way.

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Business is no different...

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- If you're a development team maybe you're moving so quick that you don't properly comment your code or launch with a few bugs to hit a deadline - consider the consequences. What happens if new developers come in? How do they know why you've built the way you did? How long will it take for them to get up to speed? What if the bugs attribute to poor user adoption?

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- If you're a sales team perhaps you begin selling a product before it is actually ready for market - consider the consequences. What happens if you miss your launch? What happens if your first customers were depending on you to deliver when you said you were going to? What happens if as a leader you let your sales team drive your development team and the development team delivered a "buggy" product to satisfy sales but now sales is selling a less than stellar product?

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- If you're like every entrepreneur I know; it's easy to chase that next thing whether that's a product enhancement, an ancillary service, a related venture, or something else - consider the consequences. Do your core competencies suffer? Have you moved on to something else before the previous product/service was launched well? Is your team spread so thin that they're executing a lot of things poorly and nothing really well?

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If speed sacrifices proper execution then you're moving too fast. You MUST slow down enough (or even pause shortly) to evaluate if you're moving in the right direction. Did you miss the exit sign that you should have seen but you didn't because you're going too fast? If so, stop now and turn around. Don't keep going in the wrong direction hoping that you can outrun the issues that are right behind you.

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