Is digital transformation more than a hot word?

orporate America has a way of creating (and then, overusing) common slang and jargon. The hottest buzzword floating around right now? Digital transformation. In fact, the term digital transformation is not only floating around the corporate world, but has taken it by storm. Many companies claim to specialize in digital transformation, but what does that really mean? 

I’m not a fan of using popular language for the sake of relevancy or marketing manipulation. So, before I say that I too specialize in digital transformation, I must ask myself: Is digital transformation more than a hot word? 

What is digital transformation?

Digital transformation can be defined as: “the transition from traditional analog technology to modern digital technology.”

While this definition can be applied to a broad range of business ideas, I would argue that its all-encompassing nature is actually positive. Technology drives innovation and new business innovations allow technology to continue growing, changing and improving. The term digital transformation (almost) perfectly describes the need for this cycle and because of that I say, digital transformation is much more than a hot word. The reason we hear it so often is that it is a hot topic. And a necessary one. 

Businesses need to transform digitally, or they won’t flourish. In fact: If they refuse digital improvements upon their business operations, I believe they will fail. 

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How to successfully adapt business operations to a digital world

With the right kind of guided digital transformation, you can keep the firm foundations that your business is built on and use digital technology to enhance the processes you already have in place. 

Companies that specialize in guided digital transformation like Adhesion Technology take steps to understand exactly how your business operates, thoughtfully brainstorm digital solutions that could work for you and then help you implement each solution with ease. This ultimately results in satisfied employees and improved customer experience.

While “transformation” might seem like an overwhelming, daunting change, all digital transformation really does is take the incredible operations at work in your organization and elevate them to greater heights with proven digital solutions. By encouraging the processes that are already in place at your business, you eliminate the barrier of defensive, change-weary employees. The main goal of digital transformation is to simply make you and your employees’ work lives easier. Who wouldn’t want that?

If your organization is stuck doing thing after thing “the way you’ve always done it,” it’s time for a change. Let me know if you’re ready to take advantage of truly personalized, guided digital transformation!